My client, Gwen (not her real name) has had a hypnotherapy practice for more than twelve years. Because she has another source of income, she has not paid attention to her practice as a business until recently. In preparing her taxes, her accountant reviewed her business and said to her, “Gwen, you don’t have a business; what you have here is a hobby!”
Business isn’t for everyone. That’s probably why the vast majority fail within just a couple years. It’s easy to blame government regulations and paperwork, a lagging economy, or even just plain bad luck. But the real reason is usually the person you see each morning in the mirror.
Write a personal biography just for yourself. Make a full accounting of yourself, to be read only by you. It is surprisingly hard to do.
Okay, let’s not write it down. Let’s just assume you know who you are, without the exercise of writing it down. It is still surprisingly hard to do.