A week prior to earning her official certification as a Clinical Hypnotherapist, Dr. Kweethai purchased the office space within which she would open her practice. When a friend inquired about her business plan, Dr. Kweethai replied, "My business plan is simple. It's one sentence. I plan to be successful."
Dr. Kweethai has an advantage over most hypnotherapists in that she has an extensive background in business. She is also diligent, mindful and inquisitive. She understands business and is not intimidated by money, "If your business is not profitable (which includes paying yourself a livable salary), it is not a business; it is a hobby."
Whatever your business is, Dr. Kweethai can help identify the limiting beliefs that are preventing you from achieving your goals, and eliminate them. For example, every phone conversation with a potential client is the beginning of your Pre-Talk (video). Your goal is not just to convert them to a client, but to help them see value in themselves; and that is what convinces them to pay your fee.
Dr. Kweethai is a long-standing panelist on The Boardroom, a forum for aspiring entreprenuers seeking advice to move their business to 'the next level'. She has gained a reputation for cutting directly to the heart of an issue. While initially uncomfortable, her directness allows the issue to be addressed, quickly eliminating it as a limiter.
Yes, it is a 'How to...' book. But, No, it does not provide easy answers. Business is intensely personal. Dr. Kweethai builds advisory and coaching relationships specific to each client's needs.
Services range from creating a business plan and setting up a website to learning and practicing the skills of a successful entrepreneur. After an initial plan is strategized many clients work thru emerging issues via monthly phone consults with Dr. Kweethai.
The training for certification usually includes a generic approach to operating a private practice. The business reality is that most people resist the need for therapy services. It takes significant effort and preparation to establish trust, not just in the therapy services, but in the provider as well. Therefore, marketing is not just an issue of visibility, it must also create a sense of credibility.
Dr. Kweethai's Business Advisory process includes the following.
Get a jumpstart on the process by viewing Dr. Kweethai's presentation at Hypnothoughts Live 2016.
Twenty years ago, people researched service providers in the Yellow Pages. Today, you are virtually invisible without a website. Unfortunately, a poorly designed site means you may never be found, or if found, potential clients get a wrong impression. After Dr. Kweethai teases out the things that make you uniquely appropriate for the client profile you want to attract, Dr. Stork composes a website that appeals to search engines and those clients.
Already have a website? What we have found when working with Business Advisory clients is that most of their websites meet a bare minimum. As a therapist, you can be forgiven for not knowing the intricacies of your website, but the site development services with Dr. Stork create an opportunity to put your best foot forward.
Web developers are not therapists. They put on your site whatever you tell them to. Dr. Stork is more therapist and educator than web developer. He edits content for SEO, but also to support your skills and credibility as a therapist. He uses an online website builder, and can teach you how to revise elements on your website by yourself, without having to rely on a developer.
As Director of Technical Support at iHealth Center for Integrated Wellness, Dr. Stork is familiar with recent SEO (Search Engine Optimization) strategies. He has built the websites that support the success experienced by Dr. Kweethai and iHealth Center. In addition to being an experienced writer and editor, Dr. Stork has an EdD in teacher education and is a certified hypnotherapist.
Small (10-15 minutes)
Medium (16-45 minutes)
Large (46-60 minutes)
Jimdo provides extensive tutorials that describe, in detail, how to work with their site elements. If you want to emulate something you have seen on another website, and no Jimdo tutorial addresses it, you can contract me to research it.